Singapore · Southeast Asia · Pacific Islands
Apsley Road connects companies that need distribution, land and on-ground execution across Southeast Asia and the Pacific— then stays on the file until the deal is real
The firm
Apsley Road Pte Ltd is a Singapore consultancy focused on the FMCG corridor between Southeast Asia and the Pacific Islands. We introduce the right counterparties, source and negotiate land, and provide the on-ground support that makes a paper mandate executable.
Principals on both sides of the water already know who can move product, who holds title, and who can get a warehouse built. Our work is to put those parties in the same room, structure the relationship, and stay close through completion.
Registered in Singapore. Operating across the markets where the goods, the land and the customers actually sit.
Capabilities
01
We match principals holding brand or distribution rights with retailers, wholesalers and exclusive partners who can actually sell the line in market.
02
For operators who need a mill, factory or warehouse in the right place— including State Lease land near port and industrial precincts— we source, negotiate and stay on site.
03
Where distribution, property or operating assets should sit in one structure, we introduce parties and support the commercial path to a transaction.
Selected work
Land acquisition · Port Moresby
A Singapore principal needed industrial land in Port Moresby, close to the port, for a new factory. Apsley Road sourced the site, negotiated with the vendors, and secured the land and the deal— including the on-ground support required to close in a market where title, access and processes are the work.
Brand Distribution · PNG
A Singapore company holding distribution rights for Tong Garden required a customer in Papua New Guinea. Apsley Road connected the distributor with a supermarket chain and structured an exclusive distribution arrangement for the brand in market.
Approach
01 — Brief
Land specification, brand rights, channel, price band, or the shape of a transaction. We will not shop a vague mandate.
02 — Map
We work from a live network across Singapore, the wider ASEAN corridor and the Pacific Islands- operators, landowners, retailers and counsel.
03 — Connect
Introductions are controlled. Counterparties are qualified before anyone spends on travel or a lawyer.
04 — Close
Negotiation, local process and presence through completion— not a handover email after the first meeting.
Enquire
Distribution, land or a transaction. Include the market, the asset or brand, and the outcome you need. We respond to mandates we can execute.
Apsley Road Pte Ltd
UEN 202547440D
